Winkle measures Emotional Responses by Dan Hill

Tuesday, 17 August 2010 10:00

As part of the Customer Intelligence Program of Winkle, we are very pleased to announce the cooperation with Dan Hill's Sensory Logic. Over twelve years, Dan Hill developed a valid measure for capturing emotions from people's faces by using a simple webcam. He is not just a nice guy (and that he is) who's able to distinguish between a true and a fake smile, but more importantly developed ground breaking thinking about how to translate findings from his method into succesful marketing strategies and product development.

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Winkle is hiring

Thursday, 01 July 2010 17:58

We are looking for a curious, streetwise junior who likes to join a triple digit fast-growing internationally oriented company that operates from the Netherlands, United Kingdom, Australia, India and United States. You will be working from Amsterdam. For more info contact Hans Lingeman ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) or Martijn Blom ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ). We look forward to meet!

New Lead User Platform launched

Wednesday, 24 March 2010 18:09

Winkle® just launched the third generation Lead User Community with new and improved functionalities to get even more qualitative in-depth information.
It now includes the intuitive on-line diary & interactive whiteboard as a standard function. This new tool enables greater flexibility for moderators and enhanced interactive elements for the lead users, like drawings, ratings, posting pictures from a library or from a camera. Three of our clients already started using the new platform. Will you be next?

RB uses Winkle research to highlight Dettol and Lysol as ‘most trusted brands’ in UK and US

Friday, 22 January 2010 14:10

Reckitt Benckiser have used research conducted by Winkle® to highlight (via their corporate web page) that Dettol and Lysol are the ‘most trusted brands’ in UK and US respectively (http://www.rb.com/Dettol-Lysol-most-trusted-brands)

The survey questioned consumers in the UK and US markets and focused on the subject of trust in brands and what product innovation needed to deliver to succeed in the current economic climate.

The results were great news for RB, with Dettol at number 1 from a prompted list of 32 brands. Over 50% of UK respondents agreed Dettol was a brand they had confidence in, beating heavyweights such as Marks and Spencer, Google, Innocent, Coca-Cola, Ariel and Tesco to the coveted number 1 spot.

It was good news in the US market, too, as Lysol topped the chart from a prompted list of 27 brands. Almost 60% of those asked said that Lysol was a brand they trusted, ahead of Coco-Cola, Tide, Wal-Mart, Target and a host of other household names.

Life starts at 46!

Thursday, 05 November 2009 18:27

In the past, all people over the age of 50 have been grouped together and described as senior citizens. The latest report from Winkle® Medior Trends reveals that these days people between 46 and 75 are very much in the middle of their lives - still leading active and vital lifestyles. That's why we will call this group Mediors from now on. The good news: Mediors have more spending power, are more engaged in sports activities, and over 50% of them take the chance to try out new products/brands on a regular basis. The not so good news: mediors feel rather ignored by the media and advertisements - which they feel are mainly focused at juniors. Does this sounds like an opportunity? The report on Vitality is available now at no costs. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for further information.