Spending on a tighter budget
Written by Adina Milea
Shopper behaviour is changing rapidly. Parts of the globe, mainly in the west, are feeling the effects of decreased disposable income.For the April edition of the Winkle Update, we decided to offer you a peek into the future - a look at the next six months of consumer spending. Does our global consumer plan to compromise, sacrifice, switch brands? Spend more, spend less?
Winkling out bright ideas- Help needed
Written by Adina Milea
Winkle is looking for a curious mind to winkle out bright ideas, a new colleague to join our ever-growing team. If you're into marketing, communications or research and are looking for a great place to grow your skills, check out our Jobs section for position openings and requirements.
We look forward to meeting you!
Does health mean hygiene?
Written by Adina Milea
Once again, we explored the different attitudes people have about health, this time looking to unveil: do we stay healthy and well by paying attention to the personal cleanliness of our bodies - or by keeping our houses clean and tidy? Both play a big role in what we might call “good basic hygiene”.
It seems, we hold very different views about which type of hygiene is vital to good health. In Western European countries most people try to balance a clean house with personal hygiene, thinking both are equally important.
New York, New York!
Written by Adina Milea
The Happen Group is getting ready to take over the world one big city at a time…After London, Sydney, Amsterdam and Toronto, Happen and Winkle are opening a new office in New York. We’ll be winkling out bright ideas from the heart of Brooklyn, getting ready to meet our clients’ needs on whatever continent they might be.
Melinda Lehman will be leading our office in the Big Apple, please contact her for any projects or a visit to our latest home.
220 Water Street, Unit 131, Brooklyn, New York
email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Health: keep it to yourself or share?
Written by Adina Milea
For this month’s edition of the Winkle Globe Update, we set off to discover how people deal with their health issues all over the world, wondering also: how far will people go when it comes to sharing their health data with the community? Well, we certainly have very different views on that issue around the world...
Good news for medical professionals: most of us (except for The Chinese) go to see a doctor for health related issues. However, differences between countries are staggering:
The role money plays for consumers across the globe
Written by Adina Milea
Time is money [Benjamin Franklin, 1748]The lack of money is the root of all evil [Mark Twain, 1935]
Rule No.1: Never lose money. Rule No.2: Never forget rule No.1 [Warren Buffett]
Losing money is like losing someone really close to me [Winkle Globe, 2012]
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