The role money plays for consumers across the globe
Written by Adina Milea
Time is money [Benjamin Franklin, 1748]The lack of money is the root of all evil [Mark Twain, 1935]
Rule No.1: Never lose money. Rule No.2: Never forget rule No.1 [Warren Buffett]
Losing money is like losing someone really close to me [Winkle Globe, 2012]
Welcome to the first edition of Winkle Globe!
Written by Adina Milea
ent cultures and habits. We try to understand what makes us distinct: sometimes it is about values and beliefs that we share, sometimes it has to do with regional economic conditions. We often do not take the obvious route to explain, because we are curious minds. Winkle supports Kiva
Written by Adina Milea
Empower people around the world with a $25 loan!
Since all of us at Winkle love innovative ideas, entrepreneurship and improving business, we decided to support the Kiva charity and share with you the possibility to do the same! Kiva is a not-for-profit organization for micro-finance, offering access to loans for entrepreneurs in developing countries, to strengthen their business. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.
Curious about consumer attitudes?
During the Winkle event organized in Bucharest, we officially presented the results of the Globe study conducted by Winkle over 12 countries: The Netherlands, USA, UK, Canada, France, Germany, Austria, Brazil, China, India, Russia and Romania, comparing consumer attitudes over several sections.
Some of them included hard-core consumer inputs on the banking sector in their countries, expenditure over the following 6 months, attitude towards health or money...
Musically Winkled
Can you think of a well know brand advertising jingle? It’s a short tune that identifies a product or a brand, often used in television advertising. Merwin Feitsma of TU Delft found out that marketers have always had great difficulty in finding out what makes a good tune. Until now! Merwin set out to create an innovative evaluation method that attaches personality traits to the brand as well as the audio.
With a little help from Winkle Merwin managed to develop, test and validate his method. The result of this project can aid designers of audio logos or help marketing managers in choosing an audio logo that fits a brand best.
Well done Merwin and congratulations with your graduation Strategic Product Design at Delft University of Technology!
Want to find out more? Read the summary report here (pdf).
Winkle measures Emotional Responses by Dan Hill
As part of the Customer Intelligence Program of Winkle, we are very pleased to announce the cooperation with Dan Hill's Sensory Logic. Over twelve years, Dan Hill developed a valid measure for capturing emotions from people's faces by using a simple webcam. He is not just a nice guy (and that he is) who's able to distinguish between a true and a fake smile, but more importantly developed ground breaking thinking about how to translate findings from his method into succesful marketing strategies and product development.
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